Vision – rationale of existence
Everything starts with Awareness. Project Aware represents that, what every person stands for; freedom. Freedom is the foundation of live; everywhere in the world, for everyone; freedom of expression without damaging someone else's freedom.

Freedom is a universal right. Because millions of people in history gave their lives for a world in which respect and freedom form the base of a peaceful society, Project Aware calls upon us all to end torture and oppression once and for all.

Mission - goal
Project Aware starts a process of Awareness and sends out a signal in favour of freedom. Project's Aware aim is to end the worst forms of deprivation of freedom; torture and oppression.

The message
Freedom. Project Aware makes people Aware of the importance of freedom.

Strategy - approach
Project Aware uses the zero-costs-method and operates completely on sponsoring by third parties, volunteers and interns. She does not ask her supporters for money, but Awareness. By not asking for money it's intention remains pure and guaranteed.

Through her SBU's Project Aware reaches its public worldwide and asks everyone to support its mission by voting for freedom. Anyone can vote for freedom by leaving a digital signature on the Project Aware website. These votes result in Project Aware's counter which is continuously communicated. The counter works as a powerful motivation and communication means. It shows that it is possible take responsibility for freedom together.