Project Aware called on people to sign a digital petition. The petition could be signed by filling in an e-mail adress. A verification message would be sent to the e-mail adress and once this had been confirmed the 'signature' would be added to the counter. Once the number on the counter represented a large number of supporters, it would be communicated to the world. This way the counter made up the voice of the people and a difference could be made.

The above is just a simplified reflection of the process, but it is what it comes down to. You can look at the process as the public opinion, which is changeable; everything begins with Awareness. Project Aware believed that when a positive signal is powerfully communicated, people will adopt it and be positively influenced by it.

Also see the process and zero-costs-method